---
title: "groas Blog: Insights on AI & Google Ads (page 13)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 13 of 64."
url: "https://groas.com/blog/page/13"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A gold-edged leather book sealed in a glass case by a cheap rusty padlock, with more new books stacked outside: great content is useless if access is locked.](https://groas.com/media/blog/50731dd2e5ac6ac2e22b32ef68c1ca3ffcc6a15626d3696c46c00fe193fa66af.png)](https://groas.com/post/the-ai-visibility-pre-flight-27-technica)
  ## [The AI Visibility Pre-Flight: 27 Checks Before You Buy More Content](https://groas.com/post/the-ai-visibility-pre-flight-27-technica)
  [October 7, 2026 • 9 min read](https://groas.com/post/the-ai-visibility-pre-flight-27-technica)

  [Written by David](https://groas.com/post/the-ai-visibility-pre-flight-27-technica)
* [![A tiny stage with a glossy rising bar chart that is really propped-up plywood, as a stagehand paints the top bar taller and a lone client applauds.](https://groas.com/media/blog/bfb89e24bf3af377f47a7fa8191eded4a1717944bede9c84264fc6e4bcc33806.png)](https://groas.com/post/congratulations-your-ai-visibility-score)
  ## [Congratulations, Your AI Visibility Score Is Up 212%: Your Vendor’s Quarterly Report](https://groas.com/post/congratulations-your-ai-visibility-score)
  [October 7, 2026 • 9 min read](https://groas.com/post/congratulations-your-ai-visibility-score)

  [Written by David](https://groas.com/post/congratulations-your-ai-visibility-score)
* [![An open front door with its familiar brass number intact, but the doorway is plastered over with a pretty sunrise mural: same address, missing page.](https://groas.com/media/blog/ee472293fead95f673f4d486ffabdd40f9f9bb28916e584bffd5bee82fb80e71.png)](https://groas.com/post/the-night-a-landing-page-swap-tanked-my)
  ## [The Landing Page Changed. Nobody Told Me.](https://groas.com/post/the-night-a-landing-page-swap-tanked-my)
  [October 7, 2026 • 9 min read](https://groas.com/post/the-night-a-landing-page-swap-tanked-my)

  [Written by David](https://groas.com/post/the-night-a-landing-page-swap-tanked-my)
* [![A luxury car dashboard bolted onto a rusty wheelbarrow full of paperwork, work gloves on the handles: slick software that still needs someone to push.](https://groas.com/media/blog/ee100073aa786f93d3892e6cbd7ce181dd92378032428d5e5d82d8f5c96f9b0b.png)](https://groas.com/post/the-aeo-software-glossary-for-agencies-2)
  ## [AEO Software Glossary for Agencies: 16 Terms That Expose Dashboard Disguises](https://groas.com/post/the-aeo-software-glossary-for-agencies-2)
  [October 7, 2026 • 10 min read](https://groas.com/post/the-aeo-software-glossary-for-agencies-2)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-software-glossary-for-agencies-2)
* [![A suited man raises an auction paddle in a silent library while the librarian ignores him and hands a book to a reader: you can't bid for a citation.](https://groas.com/media/blog/cbad8d1a66077b511b5f42f3364ff7ab731e3f4d0ac17ac7e3bb87aeaa823ecd.png)](https://groas.com/post/what-google-ads-people-get-wrong-about-g)
  ## [8 Google Ads Instincts That Won’t Get You Cited by AI](https://groas.com/post/what-google-ads-people-get-wrong-about-g)
  [October 7, 2026 • 9 min read](https://groas.com/post/what-google-ads-people-get-wrong-about-g)

  [Written by Alexander Perelman](https://groas.com/post/what-google-ads-people-get-wrong-about-g)
* [![Clay doorman with a magnifier checks a huge queue all wearing 'HELLO I'M ChatGPT' badges, many in fake disguises; the few let in just read the door sign.](https://groas.com/media/blog/94abb6869f973cd922a4afdc082e961f368da196cf707a64bf4253247169741f.png)](https://groas.com/post/50-075-ai-bot-hits-in-30-days-17-were-ve)
  ## [50,075 AI Bot Hits. Only 2,703 Were On-Demand Fetches](https://groas.com/post/50-075-ai-bot-hits-in-30-days-17-were-ve)
  [October 7, 2026 • 9 min read](https://groas.com/post/50-075-ai-bot-hits-in-30-days-17-were-ve)

  [Written by David](https://groas.com/post/50-075-ai-bot-hits-in-30-days-17-were-ve)
* [![Miniature village where signposts send shoppers to rivals; a tiny owner repaints one arrow toward her shop as a giant hourglass runs beside her.](https://groas.com/media/blog/5fcd9baa38d87d9be6286db81374b024583e256d410fd508a2a53e69caaebbce.png)](https://groas.com/post/one-owner-two-hours-a-week-under-50-a-mo)
  ## [Two Hours a Week, Under $50 a Month: A 12-Week AI Visibility Playbook](https://groas.com/post/one-owner-two-hours-a-week-under-50-a-mo)
  [October 7, 2026 • 10 min read](https://groas.com/post/one-owner-two-hours-a-week-under-50-a-mo)

  [Written by David](https://groas.com/post/one-owner-two-hours-a-week-under-50-a-mo)
* [![Cartoon of a smug vendor clicking a tally counter at passersby outside a shop whose door is padlocked shut: paid to count, not to fix anything.](https://groas.com/media/blog/fcfb191747f37c8e38d60b2efd417ac361f7f4c87c15056d1943caa3e1776119.png)](https://groas.com/post/your-ai-visibility-score-is-the-google-a)
  ## [Your AI Visibility Score Is the Google Ads Grader All Over Again](https://groas.com/post/your-ai-visibility-score-is-the-google-a)
  [October 7, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-score-is-the-google-a)

  [Written by David](https://groas.com/post/your-ai-visibility-score-is-the-google-a)
* [![A clay shopkeeper rings a checkout bell with one hand while a tower of encyclopedias topples from the other: one page can't both sell and answer.](https://groas.com/media/blog/aa96b9bade98ad3c798f64d0af4e4ae6af9bcb2cac8ff0b5e3c1b22fe5e2ca6b.png)](https://groas.com/post/7-myths-about-getting-your-landing-pages)
  ## [7 Myths About Getting a Landing Page Cited in Google AI Overviews](https://groas.com/post/7-myths-about-getting-your-landing-pages)
  [October 7, 2026 • 9 min read](https://groas.com/post/7-myths-about-getting-your-landing-pages)

  [Written by David](https://groas.com/post/7-myths-about-getting-your-landing-pages)
* [![Ten seedlings growing in terracotta pots beside five bare pots labelled CONTROL, with a kitchen timer and notebook: a small, controlled test of targeted effort.](https://groas.com/media/blog/1e64786a5d8c725fd4f49335ef476be9760730a15450e52f52c0d063ba869caa.png)](https://groas.com/post/one-marketer-five-hours-a-week-60-days-m)
  ## [One Marketer, Five Hours a Week, 60 Days: A Citation Playbook for AI Search](https://groas.com/post/one-marketer-five-hours-a-week-60-days-m)
  [October 7, 2026 • 9 min read](https://groas.com/post/one-marketer-five-hours-a-week-60-days-m)

  [Written by David](https://groas.com/post/one-marketer-five-hours-a-week-60-days-m)
* [![Clay figures in a leaking rowboat: three watch, measure and chart the rising water while only one actually hammers a patch over the hole.](https://groas.com/media/blog/38dd3e83d4171bff0adddf4b3fa8525514e0d7867a40f3f5c856026f777b79cd.png)](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi)
  ## [AI Visibility Tools Ranked by Whether They Do the Work](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi)
  [October 7, 2026 • 10 min read](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi)

  [Written by David](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi)
* [![Two identical seedlings, one pampered with fertiliser and a prize ribbon, the other untouched, grown to the exact same height: the control matched the effort.](https://groas.com/media/blog/fff8d32465768ddb90084885897068d9091ecb6f24ab4478fd258ddba286711d.png)](https://groas.com/post/does-your-ai-overview-optimization-actua)
  ## [Does AI Overview Optimization Work? Run a Six-Week Test With 20 Pages](https://groas.com/post/does-your-ai-overview-optimization-actua)
  [October 7, 2026 • 10 min read](https://groas.com/post/does-your-ai-overview-optimization-actua)

  [Written by David](https://groas.com/post/does-your-ai-overview-optimization-actua)
* [![A lone strategist on an office chair reaches for one flashing smoke alarm while nine more blink down the dark corridor: alerts multiply, the work is hers.](https://groas.com/media/blog/d71ceff2e990239e9aef6201a8e58144b5be6ef78d70a02e1f5572f6bed166ce.png)](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)
  ## [AEO for Agencies: Tracking Tools, Freelance Devs, or groas?](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)
  [October 7, 2026 • 10 min read](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)

  [Written by David](https://groas.com/post/monitoring-tool-your-team-vs-dev-hours-v)
* [![A consultant under an indoor umbrella shows a colourful chart to a shop owner holding a bucket under a leaking roof: a report, not a repair.](https://groas.com/media/blog/1ff40facf99449a41b2fecc943c86e95b39d5f40de9bc2eb6542da02dd4b9851.png)](https://groas.com/post/an-open-letter-to-the-business-owner-who)
  ## [An Open Letter to the Business Owner Paying for an AI Visibility Report](https://groas.com/post/an-open-letter-to-the-business-owner-who)
  [October 7, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-business-owner-who)

  [Written by David](https://groas.com/post/an-open-letter-to-the-business-owner-who)
* [![Cutaway vending machine with a cheap $189 coin slot, its inside crammed with tiny writers, developers and strategists doing the hidden work.](https://groas.com/media/blog/bc5155f87e1a10f14003d61e4fabdfeefeb3e07d714a64c7987522529ec938a1.png)](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)
  ## [The Real Cost of a 10-Client AEO Retainer: $14,050–$23,700 a Month](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)
  [October 7, 2026 • 10 min read](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)

  [Written by David](https://groas.com/post/what-a-10-client-aeo-retainer-actually-c)
* [![Tabletop model of three very different tiny buildings being tested by a figure with a stopwatch, while fifteen empty plots wait roped off behind them.](https://groas.com/media/blog/520c12d491d7c1cb4c30ccbcc4807520d3dd5605e4a92140ee2709111fe5e785.png)](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)
  ## [Before You Resell Edge AEO to 15 Clients, Test It on Three](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)
  [October 7, 2026 • 11 min read](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)

  [Written by David](https://groas.com/post/before-you-resell-edge-aeo-to-15-clients)
* [![A seamless marble speech bubble covered in scratches from coins, with gold coins bouncing off and piled below: you can't pay your way into the AI answer.](https://groas.com/media/blog/2ef44c039552cef4a45fdc0a730997c7c61182d24a661fb5805915595befd2df.png)](https://groas.com/post/seven-questions-business-owners-ask-befo)
  ## [Can You Buy AI Visibility? Seven Questions Business Owners Keep Asking](https://groas.com/post/seven-questions-business-owners-ask-befo)
  [October 7, 2026 • 10 min read](https://groas.com/post/seven-questions-business-owners-ask-befo)

  [Written by David](https://groas.com/post/seven-questions-business-owners-ask-befo)
* [![Tabletop model town: a huge crowd, many of them paper fakes, mills outside a dark grand hall while a few real figures queue at a small glowing workshop.](https://groas.com/media/blog/ded929a3f8f0993b8f15bd4bb371f97a69d446561de97fc98e695256dd9048f8.png)](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)
  ## [We Counted AI Bot Hits for 30 Days. The Useful Number Was Fetches Per Page](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)
  [October 7, 2026 • 9 min read](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)

  [Written by David](https://groas.com/post/we-counted-every-ai-bot-hit-on-our-site)
* [![Clay shop owner bails a flood with a bucket while a suited consultant on a dry stool just measures the water, ignoring the burst pipe.](https://groas.com/media/blog/55ee3ad30113a19ebdfd91255ca7e773532305970af7915321767fa5fefb8dca.png)](https://groas.com/post/should-a-small-business-track-ai-visibil)
  ## [Track AI Visibility In-House. Should You Pay Someone to Fix It?](https://groas.com/post/should-a-small-business-track-ai-visibil)
  [October 7, 2026 • 9 min read](https://groas.com/post/should-a-small-business-track-ai-visibil)

  [Written by David](https://groas.com/post/should-a-small-business-track-ai-visibil)
* [![Tiny surveyors paint and measure the broken edge of a bridge to a city, then hand the owner a binder and a shovel: the gap is mapped, not closed.](https://groas.com/media/blog/eb737c3aec1aa9360fd76b9348a8a5cabf548bdd162f80a828eb9c3167a382cc.png)](https://groas.com/post/your-q3-ai-visibility-report-share-of-vo)
  ## [Your Q3 AI Visibility Report: Score Up, Citations Zero, Invoice Attached](https://groas.com/post/your-q3-ai-visibility-report-share-of-vo)
  [October 7, 2026 • 10 min read](https://groas.com/post/your-q3-ai-visibility-report-share-of-vo)

  [Written by Alexander Perelman](https://groas.com/post/your-q3-ai-visibility-report-share-of-vo)
* [![A foggy crystal ball beside a clipboard of green-ticked tasks: the agency sells the verifiable checklist, not a prediction of what AI will say.](https://groas.com/media/blog/36d26400cbf355ec679093c89d21061bee66c8a853abb9a2bf29d3f6433cdb55.png)](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)
  ## [The AEO Retainer Swipe File: Tiers, Scope Clauses and Client Scripts](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)
  [October 6, 2026 • 10 min read](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)
* [![Clay figure pours a wheelbarrow of articles into a wall funnel whose pipe is disconnected, so the pages pile on the floor beside an unused wrench.](https://groas.com/media/blog/e1a99963f159a4756e614472ee73400643c5900fa7bde718abe8fa563e8cdc77.png)](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)
  ## [Can ChatGPT Read Your Site? A 45-Minute Check Before You Write More AEO Content](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)
  [October 6, 2026 • 10 min read](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)

  [Written by Alexander Perelman](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)
* [![Cartoon of a marketer noting 'position two' after one pull of a slot machine whose reels are already spinning to a new result.](https://groas.com/media/blog/038bfefb4237637a1718ff66b379d5bdc42d57615f25797529aa5ef5682a4f7e.png)](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)
  ## [Six PPC Habits That Misread AI Visibility](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)
  [October 6, 2026 • 10 min read](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)

  [Written by David](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)
* [![A tiny worker on a ladder fixes up five model shopfronts while a giant dusty 'take a number' dispenser looms behind, its ticket queue ignored.](https://groas.com/media/blog/35c8ce6c06242ab08178711c5abe08dda0df51ec927a2dd6bc9770aa5f83bdbf.png)](https://groas.com/post/one-strategist-zero-developers-five-clie)
  ## [One Strategist, Zero Developers, Five Domains: A 30-Day AEO Launch Playbook](https://groas.com/post/one-strategist-zero-developers-five-clie)
  [October 6, 2026 • 10 min read](https://groas.com/post/one-strategist-zero-developers-five-clie)

  [Written by David](https://groas.com/post/one-strategist-zero-developers-five-clie)
* [![A paper price tag trapped inside a wooden puzzle box with only its red string poking out, like a page answer hidden behind a widget.](https://groas.com/media/blog/fc591013b9fbca0a4fbbd5b5da9840f87092e2e1974af7c54a3f3b23280ab402.png)](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)
  ## [The AI Overview Landing Page Checklist PPC Operators Already Know](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)
  [October 6, 2026 • 9 min read](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)

  [Written by Alexander Perelman](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)
* [![Two basil plants, one pampered with fertiliser and tagged "EDITED", one tagged "UNTOUCHED", grown to exactly the same height—the edit earned nothing.](https://groas.com/media/blog/1b8f773adf1293617b7d491e98ca072744fd54c8ab85a0ba92fb3bc746e5f76a.png)](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)
  ## [The Prompt-Trigger Test: Did Your Page Earn the AI Citation?](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)
  [October 6, 2026 • 10 min read](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)

  [Written by David](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)
* [![A speech-bubble-shaped bookshelf where gold 'Sponsored' gift boxes squeeze out the books, leaving two leaning sources and one fallen to the floor.](https://groas.com/media/blog/de47ce6e28adc50d217461e0f1214122bab80aded11ff6108eadf834719b9b8f.png)](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)
  ## [AI Overview Ads Are Crowding the Answer: Five Citation Predictions for 2027](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)
  [October 6, 2026 • 10 min read](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)

  [Written by David](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)
* [![A report dismantled on a workbench into six parts: four shiny red toy gauges and trophies, and only two real, worn steel tools that can actually do the work.](https://groas.com/media/blog/078b45b09bf8d27eebd95eaeb82f1b2b20261256647354589d8d4c30a79ae5a5.png)](https://groas.com/post/teardown-the-content-gap-report-every-ai)
  ## [Teardown: The Six Sections of an AI Content-Gap Report, and the Two Worth Acting On](https://groas.com/post/teardown-the-content-gap-report-every-ai)
  [October 6, 2026 • 10 min read](https://groas.com/post/teardown-the-content-gap-report-every-ai)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-content-gap-report-every-ai)
* [![Cartoon of a businessman in a sinking rowboat proudly admiring a gold-framed chart of the rising water while his bailing bucket sits unused.](https://groas.com/media/blog/267ab77791d4bf1bfac9d34e77020fcd7536c01d8309aa711f3ad08d6e7c8c1b.png)](https://groas.com/post/introducing-citeboost-platinum-watch-you)
  ## [Introducing CiteBoost Platinum: Beautiful Charts of Every AI Citation You Didn’t Earn](https://groas.com/post/introducing-citeboost-platinum-watch-you)
  [October 6, 2026 • 6 min read](https://groas.com/post/introducing-citeboost-platinum-watch-you)

  [Written by David](https://groas.com/post/introducing-citeboost-platinum-watch-you)
* [![Five red-pen-edited web pages on a lab bench, each paired with an identical page frozen in ice as an untouched control group.](https://groas.com/media/blog/2babb7c486e211f320786d148e5cba4e95d3d554bacc3ba1ab3953dd2a19fe46.png)](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)
  ## [The AI Overview Citation Holdout Test: Change Five Pages, Freeze Five](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)
  [October 6, 2026 • 11 min read](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)

  [Written by David](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)

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